How Linemate Increased User Engagement & Betting Conversion with OpticOdds

Challenge

Heading into football and NBA season, Linemate set out to launch a major new product iteration: integrated odds feeds and deep-link checkout directly inside the app. With over 150,000 monthly users and 30,000 daily active users, reliability and credibility were non-negotiable.
Linemate needed:

• Extremely reliable, high-depth odds coverage, as the new feature would become one of the most-visited screens in the entire product.
• Zero tolerance for downtime or inaccuracies during peak sports seasons.
• Global market support, due to users already appearing from 120+ countries.
• A strategic partner, not a transactional vendor, someone who could scale with them long-term.

Choosing the wrong partner risked user trust, product performance, and the success of a flagship feature launch.

Solution

Linemate selected OpticOdds after quickly recognizing its depth, reliability, and global coverage as best-in-class.

OpticOdds provided:

• High-fidelity odds feeds across 40+ operators, powering precise availability and comparisons.
• Deep-link checkout, enabling users to transition seamlessly from research to placing a bet, directly through Linemate.
• International market coverage, supporting Linemate’s growing global audience.
• A collaborative roadmap, with continuous product innovations and weekly feature additions Linemate could instantly adopt.

This partnership enabled Linemate to rapidly ship a sophisticated odds and checkout experience at scale, with confidence it would withstand the demands of football season, NBA volume, and future international growth.

Impact

Only a few weeks after launch, Linemate saw meaningful qualitative and quantitative wins:

Higher User Engagement

Users now stay within the Linemate ecosystem from discovery → odds comparison → bet slip → operator checkout, rather than bouncing to external sites. This created significant new bet-flow volume and stronger daily activity.

Increased Conversion Through Deep Linking

With odds availability powered by OpticOdds, users are:

• Adding bets to their slip directly in-app
• Checking out through deep link where available
• Completing more of the betting journey inside Linemate than ever before

This behavior had never existed pre-integration and has become a core part of the user experience.

Improved User Satisfaction & Retention

Linemate received strong, unsolicited user feedback via social and email praising the new experience. Users consistently ask for more features, made possible through OpticOdds’ rapid roadmap and weekly innovations.

A Scalable Partnership for Global Growth

The collaboration allows Linemate to stay focused on its North Star: becoming the largest global hub for everyday sports fans. OpticOdds provides the reliable infrastructure and evolving feature set needed to support that journey.

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