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Latest news from the Optic Odds team
No Fluff, Why You Need To Choose The Right Odds Provider
For a sportsbook, the #1 goal is to make money. Money is made from the “vig”, where if an event has a 60% chance of happening, the sportsbook offers odds that imply a 65% chance. Overpaying this 5% may seem innocuous in the short-term, but for a sportsbook, it is what guarantees a long-term profit […]
Player Prop Betting Markets: Challenges & Solutions Leveraging Data
Understand the how data plays a role in player prop betting, including challenges faced by sportsbooks & ways to improve efficiency.
Breaking Into Sports Trading: Why an Odds Screen Is Your First Big Win
Learn about Odds Screens in sports betting: how to use them, their benefits & advantages, and why you need it.
The Evolution of Sports Betting: How Data is Shaping the Future
Learn about the transformation of the sports betting industry over the past decade, driven by data and analytics.
