How OpticOdds Helped Dabble Power US Expansion with Advanced Odds Data & Trading Solutions

Challenge

Dabble, a leading sportsbook and Daily Fantasy Sports (DFS) operator, was looking to expand its DFS Pick ‘Em product in the United States while continuing to serve its Australian market. To achieve this, they needed:

• Reliable, real-time odds data covering multiple sports and markets.
• A trading solution that could support competitive pricing, outlier detection, and player market odds.
• A scalable API capable of handling high-frequency updates and complex data integrations.
• The ability to enhance their player experience with more wagering opportunities and better data-driven insights.

With 700,000+ active customers, Dabble needed a trusted partner to provide the infrastructure necessary to fuel their growth while maintaining a best-in-class user experience.

Solution

Dabble partnered with OpticOdds, the premier feed provider for top operators, to integrate its industry-leading odds API and trading screen. This partnership delivered:

• Comprehensive Player Market Odds: Covering a wide range of US and international sports, enabling expanded market coverage and player prop offerings.
• Real-Time Data & Alerts: Seamless updates across best odds, outliers, reference lines, injuries, and settlements, ensuring bettors get the most competitive pricing.
• Custom-Weighted Consensus Lines: A proprietary OddsScreen feature, providing Dabble with real-time outlier detection, arbitrage opportunities, and historical line movement analysis.
• Multi-Sportsbook Data Aggregation: Consolidating data from over 100 sportsbooks, allowing Dabble to optimize pricing and maximize trading efficiencies.
• Seamless Integration & Scalability: A robust API that supports high-frequency updates without latency issues, critical for live betting and in-play markets.

Impact

By integrating OpticOdds’ real-time data tools, Dabble was able to:

• Expand its DFS Pick ‘Em product in the U.S., offering a more dynamic and competitive player experience.
• Enhance player engagement with real-time market updates, increasing wagering opportunities and retention rates.
• Improve operational efficiencies, reducing the time and resources spent on manual odds monitoring.
• Gain a competitive edge with more precise pricing strategies, outlier detection, and betting insights.
• Maintain leadership in Australia while accelerating growth in the U.S. market.

Ryan Weinstock, Chief Commercial Officer at OpticOdds, stated:

“Our products are designed to boost margins and expand coverage for operators. We’re thrilled to see Dabble fully leveraging the power of our API and trading screen to enhance their offerings.”

Jon Robin, Co-Founder and Chief Strategy Officer at Dabble, added:

“Adding OpticOdds’ suite of real-time data tools for sports betting and fantasy into our offering will enable us to build on our growth momentum and provide an enhanced offering for our 700,000 active customers.”

Conclusion

Dabble’s integration of OpticOdds’ API and trading screen has positioned them for long-term success in the fast-growing DFS and sports betting industry. By leveraging real-time data, advanced analytics, and AI-driven insights, Dabble is now equipped to provide an unparalleled player experience—a crucial factor in the competitive US betting landscape.