Bringing Same-Game Parlays (SGP) to Esports: How Rimble Is Changing the Game

Esports betting has grown rapidly in recent years, but one popular feature from traditional sports betting has been missing: the Same-Game Parlay (SGP). In football or basketball, SGPs let bettors combine multiple picks from the same game — for example, a team win, a player’s points total, and an over/under on total score. This gives fans more ways to engage and creates bigger potential payouts. In 2021, SGPs represented just 12% of betting volume, climbing to 25% by 2024, with some sportsbooks reporting SGPs driving over 40% of in-play handle during marquee events. Not only that, but SGPs increase stake sizes by almost 1.8x and deliver a 2–3x higher operator hold than standard straight bets due to increased parlay pricing complexity.

In esports, however, bettors have mostly been limited to single selections per match. No combined bets, no in-match parlays, just one market at a time. The reason is simple: esports data has been difficult to process and synchronize in real time.  That limitation has prevented operators from offering the same kind of dynamic, multi-leg bets that have become standard in sports.

The Rise of Same-Game Parlays in Sports

In sports betting, SGPs have become a powerhouse feature. They let fans “build their own story” in a game by combining outcomes. Bettors might parlay a team’s win with an over/under total and a star player’s point total. Because SGPs increase both risk and reward, they can dramatically boost betting volume but they are notoriously difficult to price due to correlations. DraftKings and FanDuel have reported that 60–70% of NFL bets during peak weekends involve an SGP component.

Why SGPs Were Absent in Esports

By contrast, esports betting platforms have lagged behind. The average esports bet slip has 1.2 legs vs. 2.8 in sports such as the NFL. The complex statistical nature of games (kills, headshots, objectives) and the need for rapid live updates made SGPs hard to implement. As a result, most sportsbooks simply didn’t offer an esports bet-builder. To see this gap, consider how one esports site describes its combo bets:

“You cannot select same-game parlays… You can only choose a single bet per esports match.”

In practice, this meant bettors couldn’t combine different markets (such as winner and player kills) in a single esports slip as they do in sports. Operators usually depended on basic, pre-made markets or manual spreadsheets instead of a centralized system designed for intricate bets. In short, SGPs were “holding the whole category back” because of this technological gap.

Rimble’s Breakthrough: Bet Builder for Esports

Rimble is a specialized esports data and odds platform that fully supports in-play and pre-match markets for the major esports titles. OpticOdds recently partnered with Rimble to bring this content into its Copilot platform. Rimble’s offering covers tens of thousands of matches annually (over 50,000 esports matches each year) across top games like Counter-Strike 2 (CS2), League of Legends, Dota 2, Valorant, and more. The platform delivers real-time odds and up-to-the-second updates as matches unfold. This includes full coverage of standard bets (match winners, maps), advanced player props (kills, assists, headshots, etc.), flash bets (instant-action bets), and even predictive analytics.

Its most innovative feature is the Rimble Bet Builder, the first true SGP-style tool for esports that covers in-play as well as pre-match same-game combos without restrictions. It allows bettors to combine any market that Rimble provides within a single match, such as:
• Team win + player kill total
• Map victory + total rounds
• Player X kills, Player Y kills, Player Z kills, Team win, and any number of valid legs

All odds are dynamically priced using Rimble’s simulation-based data engine, ensuring accuracy across every leg of the parlay. This fully automated approach replaces the outdated manual process that many operators previously relied on.

These innovations have resonated with Rimble’s client base, who, for example, see:

1. Almost 2.5x higher hold on SGP bets compared to straight bets. For example, one operator’s straight-bet hold on props was 10%, but the SGP hold was 35%, leading to an increase in total hold to ~16%.
2. SGP bets now form 20-30% of bets placed on Rimble’s client platforms.
3. Across Rimble’s clientele, after the introduction of SGPs, clients saw a +21% increase in bet count per match and +29% higher average bet size when offering same-game combinations versus those that did not.

Benefits for Operators and Bettors

For bettors, the offering brings feature parity in esports betting closer to the interactive, high-engagement experience they enjoy in sports. Multi-leg bets add flexibility, personalization, and higher payouts.

For operators, Optic Odd’s unified feed simplifies integration. It replaces multiple vendors with a single, scalable source of truth, delivering higher-margin, high-frequency content 24/7.

Because esports run year-round, this creates continuous engagement even during slower sports seasons. Many sportsbooks see esports users explore other categories after engaging with in-play markets — a key driver of cross-platform retention.

Frequently Asked Questions

What is a Same-Game Parlay (SGP) and why is it popular?
An SGP lets you combine multiple bets from the same match into one. It’s popular because it boosts engagement and potential payouts.

Why aren’t SGPs common in esports betting?
Most sportsbooks don’t support them due to data and tech limitations. Without live feeds and unified pricing, they can’t offer multi-leg bets in one match.

What is Rimble’s Bet Builder and how does it work?
It lets users create multi-leg bets within the same esports match. Odds are dynamically priced using Rimble’s simulation-based data engine.

Does Rimble’s Bet Builder work in-play?
Yes – any content provided by Rimble works out of the box with a betbuilder.

Which esports games does Rimble support?
Rimble covers CS2, League of Legends, Valorant, Dota 2, and more. It provides pre-match and in-play odds for over 50,000 matches a year.

Does OpticOdds support this?
Yes. OpticOdds natively supports Rimble’s bet builder technology out of the box.

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