Transforming Peer-to-Peer Sports Betting with Novig

Challenge

‍Novig set out to disrupt the traditional sports betting model by creating a peer-to-peer prediction market, where users trade directly with each other instead of playing against the house. To achieve this vision, they needed access to high-quality data across multiple leagues and markets while maintaining a seamless user experience. Additionally, scaling their platform to accommodate new sports and high-engagement events posed a technical challenge.

Solution

‍Novig partnered with OpticOdds to integrate a robust and scalable odds feed, enabling them to expand their offering with six new leagues, including ATP, PGA, and UFC, as well as more than 50 new markets. OpticOdds provided clean, well-organized data that seamlessly integrated into Novig’s platform, ensuring accurate pricing and a frictionless user experience.

Through close collaboration, OpticOdds also worked with Novig’s engineering team to implement new data layers and optimize technical scalability. This ensured that Novig could maintain its commitment to fair and transparent markets while enhancing engagement for its users.

Impact

• Expanded Market Coverage: Novig successfully integrated six new leagues and over 50 new betting markets, significantly bolstering its user offerings.
• Enhanced User Experience: OpticOdds’ intuitive and structured data feeds allowed Novig to deliver a clean and engaging betting experience.
• Scalability Achieved: The partnership enabled Novig’s platform to support high-traffic events without compromising performance or accuracy.

"This partnership with OpticOdds will assist us in expanding our offering to include six new leagues, including ATP, PGA, and UFC, as well as more than 50 new markets. The quality and reliability of OpticOdds' data have been instrumental in helping us scale while maintaining the integrity of our platform." – Sammy, VP of Product Marketing at Novig

By leveraging OpticOdds’ premium odds API and trading screen, Novig has positioned itself at the forefront of peer-to-peer sports betting innovation. As the platform prepares for launch, the partnership continues to drive advancements in fair, transparent, and user-centric sports markets.

Stay updated on Novig’s launch and ongoing developments at opticodds.com.

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