Kalshi Case Study

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Challenge
Kalshi, a cutting-edge prediction market exchange, sought to expand its sports betting offerings by integrating a reliable and comprehensive sportsbook API. The primary challenges included:

• Finding an API provider with broad market coverage across multiple sports and leagues.
• Ensuring seamless integration with minimal latency to maintain real-time accuracy.
• Partnering with a provider that offers strong documentation and responsive support to enable a rapid go-live process.

Solution
Kalshi selected OpticOdds as their sportsbook API provider due to its superior data structure, low-latency performance, and exceptional support. The integration process was notably efficient, with Kalshi going live in under 48 hours. Key benefits of OpticOdds' API included:

• Comprehensive Coverage: Access to a vast array of sports and leagues, ensuring Kalshi could offer a diverse range of markets to their users.
• Well-Structured Data: Easy-to-navigate API that streamlined development and system scalability.
• Unmatched Latency: Faster response times compared to other providers, critical for a real-time exchange.
• Seamless Documentation & Support: Extensive documentation enabled a smooth onboarding experience, complemented by OpticOdds’ responsive and knowledgeable support team.

Impact
Kalshi's partnership with OpticOdds has significantly enhanced their sports betting exchange. The integration has provided them with:

• Expanded Market Offerings: Greater sports and league coverage, allowing Kalshi to attract a wider user base.
• Faster Market Execution: Low-latency data delivery ensures real-time accuracy, crucial for live betting.
• Scalability & Future Growth: The robust nature of OpticOdds’ API means Kalshi can continue expanding its offerings without infrastructure bottlenecks.

According to Luis Usier, Head of Affiliate Trading at Kalshi, "The most exciting thing for me is that this can be built on forever. OpticOdds covers every sport, every major league. Even as we slowly build up more fields, we know that the support will be there to improve over time."

This successful partnership underscores the power of a well-structured, low-latency API in driving business growth and innovation in the sports betting industry.

Learn more about our Sports Betting API

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